Full Service Public Relations and Marketing Communications
Strategic Marketing Communications Program Development
Senior Management Program Development and Oversight of Public Relations and Analysts Outreach, Social Media Campaigns, Video Development, Conference Presentations, Direct Mail, Advertising and Trade Show Exhibits
What’s the best marketing communications mix for your specific needs? A well-planned, integrated program delivers the most bang for the buck. I can develop and implement new communications plans, manage existing inhouse programs or execute specific project services.
Writing and Editing
News Releases and Other Press Materials, Feature Articles, Presentations, Technical Documents, White Papers, Public Affairs Comments
Professionally written and edited press materials, marketing content and other business or technical documents should clearly communicate your strategic messages and engage the audience. The materials you put out to the world should build credibility for your organization and motivate people to take action.
Ongoing Public Relations and Analyst Outreach
Product and Campaign Launches, Long-Term Media Relations, Analysis Outreach, Press Material Development, Article Placement and Writing
PR often provides a higher return on your marketing investment compared to other marketing vehicles. With over 30 years of public relations experience, I can develop comprehensive PR programs, product launches and project-specific campaigns with the integrity to establish long-term relationships with journalists, analysts and social media influentials.
Website Development, Email Marketing, Social Media Campaigns
Website and Online Content and Marketing, Opt-in Email Campaigns, Twitter, LinkedIn, Facebook and Other Social Media
Making it easy for people to find timely, engaging information goes a long way in building credibility and loyalty.
Brochures, Blogs, Newsletters, Videos
Corporate Overview Brochures, Product Literature, Data Sheets, Online and Print Newsletters, Video Production
From simple flyers to sophisticated full-color corporate image brochures, benefits-driven copy can encourage influentials to support your goals and move buyers up the sales chain. Videos on YouTube, social media platforms and corporate websites can engage your customers and educate your markets.
Direct Mail and Advertising
Trade Ads, Promotional Mailers, Targeted Direct Mail
With the keen competition for the public's attention and time, targeted print or online advertising might be a viable option to reinforce your marketing messages.
Trade Show Support
Public Relations at Shows, Booth Design, Special Event Development
Get the most from your trade show investment with PR and promotional programs designed to draw attendees into your booth – even gain visibility beyond the show floor – then follow-up with programs to close the sale.