Accuracy and Clarity
You have to know your bits from your bytes, and even then, you have to ask questions, then ask again. In any industry or market, providing accurate information is essential to a company’s credibility.
First-of-its-kind, competitive news can easily become a “me too” announcement over night. Meeting deadlines with quality marketing communications is fundamental to successfully executing a marketing plan.
Hype doesn’t sell products or services. Clearly-stated benefits and well-defined marketing messages need to be supported by facts. Every form of marketing communications has its own tone and writing style. Solid storytelling and journalistic style are essential. Whatever the purpose, the work should be informative and a pleasure to read.
Marketing is a team sport and is most successful when it involves corporate management, sales, engineering and product development. Mutual respect and timely internal communications are essential. Great marketing communications achieves its targets, is fun and creates value for the company, the industry and consumers.